MIRAAGE
This project delves into the complete brand identity design for Miraage, a food truck concept dedicated to delivering high-quality, healthy cuisine. Employing a design thinking approach, the creative process kicked off with a deep dive – user personas and competitor analyses were meticulously crafted to lay the foundation.
Mind maps and a flurry of sketches served as the playground for brainstorming and refining ideas. Minimalism and user experience emerged as the guiding principles, ensuring a consistent and engaging brand identity across all touchpoints.
The final design reflects this meticulous approach. The food truck, menu, packaging, and staff uniforms all seamlessly integrate the core design principles, solidifying a cohesive brand identity. This project exemplifies the power of design thinking. By delving into user needs and iterating through various concepts, a user-centered and visually engaging experience was created for Miraage.
